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A media kit brands actually read.
One page with your real numbers — platforms, engagement, past work, rates. Built live as you type, exported as a PDF.
What brands actually scan for in a media kit
A brand manager opens your kit between two meetings. You get about fifteen seconds. They are not admiring your layout — they are hunting for four things: how many people follow you, how much those people care, who you have worked with, and what you charge. A good media kit generator puts those four answers on one page and gets out of the way. Everything else is decoration.
The four things on every brand's checklist
- Audience quality. Follower count gets your email opened; audience fit gets you paid. A fitness brand would rather have 30K gym-obsessed followers than 300K random ones. List each platform separately — hiding a weak platform behind one combined total reads as a red flag.
- Engagement rate. This is the trust metric, and brands check it first. A 6% ER on 20K followers beats a 1% ER on 200K for most deals. If yours is strong, put it everywhere. Not sure of your number? Calculate your engagement rate before you build the kit — guessing wrong is worse than leaving it out.
- Past work. Two or three brand names a manager recognizes de-risk you instantly. No paid deals yet? List products you have featured organically — it proves you already do the job.
- Rates. A "rates from $X" line filters out brands with no budget and anchors the negotiation high. Use ranges, not single numbers — usage rights and exclusivity are separate line items, never free throw-ins.
The one-page rule
One page. Not a deck, not a nine-slide Canva novel. Managers forward media kits internally, and nobody forwards page six. If a stat needs a paragraph of explaining, cut it. Your kit's only job is to earn a reply — the details belong on the call.
Real numbers beat pretty PDFs
Search for an influencer media kit template free and you will find hundreds of gorgeous layouts with placeholder stats. Brands can tell. A plain page with real, current numbers gets forwarded to the decision-maker; a beautiful one with vague claims gets archived. That is why this tool pulls your rates from the same engine as our sponsorship rate calculator — the standard $25–$50 per 1,000 followers anchor, adjusted for platform, niche, and engagement. Numbers you can defend in a negotiation, not numbers that look nice next to a pastel gradient.
What should a media kit include?
Five things: who you are, follower counts per platform, engagement rate, past brand work, and starting rates. Plus a contact email at the bottom. That's the whole job — if a brand can't find your numbers in ten seconds, they move on.
Do I need a media kit with under 10K followers?
Yes — especially then. Nano creators win deals on engagement, not reach. A one-pager showing a 7% engagement rate and two past collabs beats a bigger creator's vague pitch. It also makes you look like a business, because you are one.
Should I put my rates in my media kit?
Starting ranges, yes. "Rates from $X" filters out brands with no budget and anchors the negotiation high. Keep them as ranges, and treat usage rights and exclusivity as separate line items — never free throw-ins.
PDF or link?
Both. Send the PDF over email — some brand inboxes strip links, and a PDF survives getting forwarded to a manager. Use a link in DMs and your bio, where clicking is easier than downloading.
How often should I update it?
Monthly, or after any real jump — a viral video, a campaign with results, a 10K follower milestone. Stale numbers lowball you. This tool saves your kit in your browser, so an update takes two minutes.