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Emails brands actually reply to.
Pick a tone, pick a goal — get a ready-to-send outreach email with your handle, niche, and real rate baked in.
How to write a brand deal email that gets answered
Every influencer outreach email competes with a few hundred others in a marketer's inbox, and most lose before the body is even read. The good news: a solid brand deal email template is not complicated. It's short, it's specific, and it's about them — not you. Here's what actually moves the reply rate.
Subject-line rules
Your subject line has one job: earn the open. Keep it under ~50 characters so it doesn't truncate on mobile. Name the brand — "Partnership idea: Gymshark × @you" beats "Collab inquiry" every time, because it reads like it was written for one person, not blasted to fifty. Skip emoji stacks, ALL CAPS, and the word "collab" itself; seasoned influencer managers have filters for it. Curiosity helps ("your product is already in my content"). Clickbait kills.
The 3-sentence first email
Sentence one is proof: who you are, your follower count, and one concrete result — a campaign that beat its target, an engagement rate above benchmark. Sentence two is fit: why their product makes sense for your specific audience, ideally because you already use it. Sentence three is the ask, and it should be tiny: a 15-minute call, or permission to send your media kit. Small asks get answered; "let's work together!" gets archived. Everything else — rate cards, case studies, decks — comes after they reply.
Follow-up etiquette
Follow up exactly once, 5–7 business days later, in the same thread. Add one new line of value — a fresh stat, a drafted concept — not just "bumping this." Then stop. Silence after two emails is an answer, and respecting it keeps the door open. Marketers rotate and budgets reset; the person who ignored you in March may have money in September.
Why "no unpaid promos" raises your rate
Every creator gets the gifting email. What you do next sets your market price. Creators who post for free product train brands to never budget for them — why pay for what's free? A polite, consistent "paid partnerships only" policy does the opposite: it signals that your audience's trust costs money, and it converts gifting offers into paid deals a quarter later. Declining free work feels expensive. It's the cheapest rate increase you'll ever get.
How do I email brands for sponsorships?
Keep the first email to three sentences: proof (who you are, your followers, one real result), fit (why their product matches your specific audience), and a small ask (a 15-minute call or permission to send your media kit). The generator above writes that email for you, in your tone.
What subject line gets opened?
Short, specific, and about them. Name the brand and hint at the value — "Partnership idea: Brand × @you" beats "Collab inquiry" every time. Stay under ~50 characters so it doesn't truncate on mobile, and skip emoji stacks, ALL CAPS, and the word "collab" — marketer inboxes filter for it.
How many times should I follow up?
Once. Wait 5–7 business days, reply in the same thread, and add one new line of value — a fresh stat or a drafted concept — not just "bumping this." Then stop. Silence after two emails is an answer, and respecting it keeps the door open for next quarter.
Should I mention my rate in the first email?
No. The first email's only job is to start the conversation. Talk money once the brand replies and you've seen the brief — then quote the top of your range and let them negotiate down. Save the number for the negotiation email, where anchoring works in your favor.
What do I say when a brand offers free product?
Thank them, then decline politely: you only take paid partnerships so your recommendations stay credible with your audience, and you'd love to talk when there's budget. A consistent "no unpaid promos" policy is what turns gifting offers into paid deals a quarter later.